A Guide to Fly Shops

When Bow was a child, he became ecstatic when it was time to go to the fly shop. As luck would have it, good report cards came, and Bow would get to pick out a few new patterns. Growing up, Bow still gets excited, but for more than just flies. Most shops are inundated with copious amounts of  flies and gear for any situation, with guides happy to get to know your fishing level, and advice for the trip out. A good thing to look for in a fly shop doesn't relate to gear, but those selling it. Depending on your level of experience, 90 to 100 out of 100 guides know more than you, as it is their job. Furthermore, any shop in today's world without a friendly, knowledgeable staff doesn't stay in business. If you walk through the door and someone greets you with a smile and a hello, that's the first step. They generally ask one of two things: "Where you been fishing?" or "What can I help you find?". If you are given the first response, chances are you've stepped into the right shop. The initial question dictates whether they are sales focused, or customer focused. By asking where you've been fishing, this adds to their pool of general info which eventually ends up coming back your way. On the other hand, asking what they can find for you implies just making a sale. Bow and Rico have worked at  the same sporting goods store, being in both situations.

The more they focus on the fishing aspect, the more you can trust they want to get you into fish, not your wallet. In Rico's and Bow's experience, Western Rivers Fly Fisher is a solid place to get everything from sound advice to a hot cup of coffee. Of their employees, the more notable ones are Bryce, Nick, and Matt for their knowledge, friendliness, and enthusiasm for the sport. If fly fishing is new to you, the rivers to fish and flies to use can be overwhelming, so it helps to stop by the shop for some direction. The general rule applies as: Any specific info they give on hatches, rivers, or flies, you should pick up one or two small items (i.e. tippet, flies, indicators). A definite sign of appreciation and respect, and helps keep them in business for tomorrow.